In this project for Demolished, we crafted a visual narrative that captures the brand’s deep connection to nature and the creative process behind their perfumes. Inspired by the fusion of water, air, and stone, the story centers on the essential elements (light, oxygen, water, and minerals) that nurture the plants used to extract Demolished’s signature essential oils.

Set against scenic backdrops of volcanic landscapes, rocky deserts, and serene lakes, the campaign bridges raw natural environments with refined studio spaces. This interplay highlights the transformation of elemental matter into sophisticated fragrance, celebrating Demolished’s evolution from nature’s roots to a global boutique brand.